Italy’s international ceramic tile and bathroom furnishings exhibition Cersaie runs this week from September 25 to 29. For the fourth year in a row, Cersaie helps boost the economy with its collective B2B exhibition Milleluci.
The event plays off the Italian TV variety show Milleluci that, despite only airing for eight episodes in 1974, dazzled audiences and achieved ground-breaking success. Directed by Antonello Falqui and presented by Mina and Raffaella Carrà, the show was unique due to its series of separate sets with each episode including new guests, state-of-the-art cinematography and a different theatrical genre.
As a tribute to its unique visual format and concept, the Milleluci exhibition is separated into ten displays, like episodes. Angelo Dall’Aglio and Davide Vercelli curated the ‘sets’ meant to engage visitors in a multisensory experience, weaving them through fictional stories such as a spy suspense, a horror film, an internationally acclaimed musical or a science fiction adventure.
Courtesy of Cersaie
For those in the area, be sure to visit the event, whose product and surface designs accentuate drama through added special effects and lighting.