As an award-winning Toronto carpet design house, W Studio is known to partner with some of the world’s leading designers and architects. Its current collaboration with well-established global designer Karim Rashid resulted in an eye-catching collection of carpets called Digipop.
The collection showcases how high-definition designs can be printed on the finest wool carpets in such a mesmerizing way that it emphasizes and transforms the artwork for residential and commercial projects, notably for those by W Studio.
The carpets portray incredible three-dimensional optical topographies and are characterized by a juxtaposition of form, color and patterns. With such a display, the carpets in the Digipop Collection could be used both as floor coverings or displayed as stunning acoustic wall art that immediately transforms any space.
Founded and led by Alan Pourvakil, W Studio is recognized by leading interior designers and architects who are the core of its business, as well as fine art enthusiasts who proudly display its workmanship and artistry in their homes and offices.
“We were proud to collaborate with Karim Rashid, and it, once again, illustrated the importance of working with great designers,” said Pourvakil in a press release. “I strongly encourage anyone who is considering an appointment with W Studio to work with a designer in considering your creative choices, because if they can dream it, we can make it, and exceed everyone’s expectations. The knowledge, expertise, and skill of a designer working on your behalf in selecting the fine carpet that is the right fit for your home and personal style is an extremely important aspect of the process.”
Indeed, the company has brought thought and design leadership to the fine carpet industry for decades. The collaboration with Karim Rashid is but the latest exemple.
Rashid has clients such as Umbra, Hugo Boss, Samsung. With 4,000 designs in production in more than 40 countries, the designer has had many opportunities to push the boundaries of technology and materials. Excepting to collaborate with W Studio only strengthened the company’s lead and allowed Rashid to continue testing technologies.
“I love the diverse technologies Alan has and the range of fabrics and methods to produce almost any carpet design one can imagine,” said Rashid in a press release. “Together, we are the perfect union of smart design and premium materials while embracing the full potential of contemporary technology.”