• ArchiExpo e-Magazine - #30 - Custom Made - ArchiExpo e-Magazine


    Custom Made




    In this issue we focus on custom-made designs for museum shops and retailers, as well as for “sleep sets” in the hotel industry. The London hotel event Sleep offers insight on the latter; we talk to participating designers about what’s going on in the hotel industry today and how the future might evolve. MoMa Design Store, Atelier Courbet and Chamber discuss the importance of limited editions and how they shop for hidden talents. Austrian designer Rainer Mutsch explains his method of understanding a company’s DNA before making his first sketch.

    Happy Holidays from ArchiExpo e-Magazine

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    This information is really a game changer for the hotel industry.
    Courtesy of Sleep

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    London’s November hotel event Sleep challenges the context of hotel design and architecture for its 10th year running. Five design teams were invited to compete in this year’s competition under the complex theme Sinus-Milieus, a scientifically validated model which charts people’s changing values and everyday...

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    You always have to have your eyes wide open and be ready to be surprised.
    Courtesy of MoMa Design Store

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    Mass production has come to connote outsourcing and soulless factories where workers labor long hours for little pay to produce our furnishings. The tables, lamps and chairs may sport labels from famous designers, but increasingly for many consumers, the signatures don’t add intrinsic value to mass-produced commodities. It often is unclear where a table was assembled and whether it is solid rosewood or pressed wood. Worst of all is that thanks to FedEx and Amazon, chances are that the seemingly rare vase or the rug that you discovered during your last intercontinental trip is no longer that hard to find.

    The increasing uniformity of domestic environments and workspaces throughout the world is fueling a reactionary appetite for limited edition works of design that double as art objects. Indeed, collectible design is all the rage these days. At the Sotheby’s Design auction in London this past November, sales were off the charts. A prototype from an edition of two of Surface Table, a sleek, black-lacquered carbon fiber coffee table by industrial designer Terrence Woodgate and design engineer John Barnard fetched $294,000, more than five times its estimate. A prototype of Gio Cabinet, an elaborately patterned affair from an edition of six, which was crafted from rosewood, bronze, polished brass and glass by Achille Salvagni fetched $139,579, triple its estimate.

    An Important Role to Play

    In New York, museum stores and new crop of design stores and galleries are getting in on the action. The Museum of Modern Art Design Store, which recently launched a limited edition of Robert Rauschenberg skateboard, is always working to gain exclusive rights to a product and to be the first to launch it. Museum of Modern Art director of merchandising Emmanuel Plat says that one factor driving the increasing appeal of limited editions is the Internet. “With shopping being so easy thanks to the Internet, most people can buy anything, anytime from anywhere,” he says, “Limited editions enable people to own objects that few others have.”

    atelier courbet limited editions museum shops

    Finding objects that few others have at Atelier Courbet. Courtesy of Atelier Courbet.

    One of the highest-profile independent stores in New York selling limited editions is Atelier Courbet, a three-year-old establishment in an old warehouse building in Manhattan’s trendy NolIta neighborhood, which was started by the international art and design consultant Melanie Courbet. She is responsible for introducing the Parisian master-craftsmen Domeau & Peres to New York and she also has developed limited-edition furniture with the likes of Ronan & Erwan Bouroullec, Martin Szekely, Eric Jourdan, Pharrell Williams and Domeau & Peres.

    Courbet generally discovers that talents she represents at her atelier through a network of friends and acquaintances that she socializes with at dinner parties and art openings. She then makes design suggestions and introductions such as the time she connected Frank Gehry and Vladimir Kagan, who were looking to manufacture a limited-edition collection of rugs for her store, to a group of weavers in Nepal.

    Not Only for the Elite Designers

    Although there are big names behind many of the products she sells, Courbet insists that the branding is not the point. An example is a limited run of vases designed by the renowned architect Zaha Hadid. “The value is not so much about the signature of Zaha Hadid,” she says, “The reason for the appeal is there is almost 4 kilos of silver and the fabrication and the material.”

    Vase by Zaha Hadid for Atelier Courbet. Courtesy of the studio.

    Vase by Zaha Hadid for Atelier Courbet. Courtesy of the studio.

    Limited-edition design objects can command stratospheric prices but Courbet says that the furniture at her atelier should not be bought for investment. “The values and the prices are not based on the trading trends about an artist signature,” she says. “For example, a porcelain vase or a silver tea set was as expensive a hundred years ago as it is today; the fluctuations based on the price of the silver. These are timeless family heirlooms and they are about connecting the generations.”

    Exploring the World for Inspiration

    A markedly different approach is on display at another relatively new design gallery called Chamber, which is located at the epicenter of the New York’s art gallery scene under The High Line in the city’s Chelsea neighborhood. At only three years old, Chamber shows an eclectic assortment of rare and unusual ephemera that can range from dinosaur bones to hand axes made in 6000 BC to limited edition industrial design objects.

    “Chamber’s design philosophy is to create a 21st-century cabinet of curiosities comparable to the ones that inspired collectors of exotic ephemera in the 19th century,” says Michael Vince Snyder, the gallery’s director, adding, “You would have things brought together by philosophers or scientists that would constitute souvenirs from other cultures: animal specimens, plants, microscopes and time pieces—all of those things were inspired by the exploration of the world.”

    Each year, Chamber features work chosen by a new curator. The current exhibit is curated by Matylda Krzykowski, a designer focused on collaborative and performance-based projects. Current items on display include Cruise Blue3/Blue9, a large hand-woven carpet made from high-performance silicon cord made by the designers Louie Rigano and Gil Muller. Another industrial chic item was Neon Chandelier by Jochen Holz, which consisted of curved fluorescent glass tubes in different colors. Some of these collectible design objects operate on a subtle level, such as Blue Leather Shelf by Tina Roeder, a simple two-level unit that distinguishes itself through the material used in its manufacture.

    chamber lauren coleman limited editions museum shops

    Curated by Matylda Krzykowski. Courtesy of Chamber.

    Finding Needles in a Haystack

    Snyder says that his team casts a wide net when scouting for talent at design fairs and schools such as London’s Royal College of Art and the Rhode Island School of Design. “You always have to have your eyes wide open and be ready to be surprised,” he says. Last year, for example, the Chamber curatorial team found the Chilean woodworking artist Nicholas Aracena Müller on Instagram and brought him to New York for a performance piece, where he worked inside the gallery crafting one of a kind benches and tables from reclaimed wood.

    Of course nurturing limited-edition collectible design involves inspiration and tireless work on the part of a gallery or a museum shop. “Developing products, whether limited editions or not, requires a lot of steps as well as risk,” says MoMA’s Plat. “Few institutions have the bandwidth to do so.”


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    It was like he could see through the stone.
    Courtesy of Rainer Mutsch

    “Before I make the first sketch, it’s important to know the company’s DNA, about its production possibilities and what makes the company unique,” Mutsch told ArchiExpo. ”It should make sense the product is for this specific company to manufacture.” When Austrian designer Rainer Mutsch creates for a company, he allows...

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    CONTRIBUTORS



    Erin Tallman

    Erin Tallman is a journalist and the Editor in Chief for ArchiExpo e-magazine. She contributes to other online publications and, as an author, has already published her first novel.


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    Vanessa Liwanag

    Vanessa Liwanag, is an MBA alumni of the prestigious Mod’Art International in Paris and founder of Creative Talents Worldwide.


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    Hilary Edesess

    Hilary Edesess is a freelance journalist based in Marseille, France. She blogs about culture, art and urban design.


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    Alex Ulam

    Alex Ulam is a freelance journalist and design critic based in New York.


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    Erin Gigl

    Erin Gigl is a freelance design and travel writer, editor and artist.


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    Daniel Allen

    Daniel Allen is a writer and a photographer. His work has been featured in numerous publications, including CNN, BBC, The Sunday Times, The Guardian, National Geographic Traveller, Discovery Channel.


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