• #25 - Safety First

    Olympic Relay Torch Concept

    Courtesy of Chelles & Hayashi

    In competition with 76 other design agencies, São Paulo-based studio Chelles & Hayashi won the task of designing the relay torch to be used during the Olympic Games. They responded to the responsibility of representing national identity through design by creating a torch that exemplifies Brazil’s diversity.

    The torch is made up of several pieces of recycled aluminum, and its polished look can be attributed to the layer of opalescent epoxy resin coating the surface. The object, manufactured in Barcelona, remains unique due to a particular device that allows a vertical expansion when passed on during the relay:

    When handed to the next participant, the torch elongates 63.5 cm to 69 cm, exposing a rainbow beneath the spreading sections. Reminiscent of the flame in ancient games, the colors refer to Brazil’s exotic landscapes. An extra-special feature entails an installed camera to capture the experience along the journey.

    For almost 100 days, 12,000 torches were carried throughout Brazil’s 26 states, over 26 towns and cities.

     

    chelles & hayashi rio 2016 olympic torch design

    Image via adremgroup.com


    About the Author

    Erin Gigl is a freelance design and travel writer, editor and artist.

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