UNSense is a new tech startup and innovation platform focused on architecture and the built environment. Although it is founded by Ben van Berkel and UNStudio, it remains independent from the latter with quite different goals. UNSense’s raison d’être is innovation. The startup aims to explore how technology can be used to “improve the health and wellbeing of people in buildings worldwide.” It intends to do this through social innovation and the development of new technologies that will help adapt architecture to the people actually living in and using buildings. In traditional architecture, there is not a lot of room or resources at the moment to dedicate to testing applications of the intersection between technology and architecture, which is why UNSense needed its own platform for its mission. To achieve this, the startup will collaborate with a team of data analysts, algorithmists, neuroscientists, policy makers, municipalities, sociologists, economists and more so it can really study how to humanize a city along with its buildings and spaces. Naturally, UNSense simultaneously benefits from UnStudio’s 30 years of expertise in the architectural field.