Chocolate makers Mast Brothers, well known for the graphic wrappers that cover its flavored chocolates, had Brooklyn company Calico Wallpaper design the packaging for its Sea Salt Collection.
Each bar of chocolate contains its own kind of salt. Taking the signature ingredient of each individual bar, Calico employed a special technique known as salt resist, which relies on the reaction between the salt crystals and the colored pigments. A fun variation of blotches and speckles appear on the paper due to the salt crystals’ size and shape, not to mention the paint-to-water ratio.
Mast worked with Calico to create the new series of designs to show at the Sight Unseen Offsite exhibition in New York and also at New York’s ICFF trade fair.
For the chocolate lovers, The Sea Salt Collection will soon be available for purchase, featuring several flavors: Bali Reef, Birch Smoke, Black Diamond, Black Truffle, Chili, Maldon, Peppercorn, Sel Gris, Sicilian Coast, Tahitian Vanilla, Tangelo and Thyme.
Courtesy of MAST Brothers
