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Emerging Stars Shine Bright: The Greenhouse Spotlight at SFF

Emerging Stars Shine Bright: The Greenhouse Spotlight at SFF
INO. Courtesy of Cardi Studio.

At the Stockholm Furniture Fair, the spotlight shone brightly on the Greenhouse, where emerging talents showcased their innovative designs alongside established names, illuminating the future of the industry.

February 6-10—Stockholm Furniture Fair is the world’s leading meeting place for Scandinavian design. Nowhere else in the world will you find as many Scandinavian design companies gathered under one roof. About 80 percent of our exhibitors represent companies from the Scandinavian countries. The latest trends and new products are unveiled here. For a couple of days, our halls are bursting with the best of Scandinavian furniture and lighting design for both public and home environments. We place Scandinavian design in an international context by drawing visitors from all over the world.

To support and introduce the future of design, we have our platform, Greenhouse, which is the most progressive and international part of the fair. Here unestablished designers and design schools from all over the world display their prototypes. Everyone in any way connected to, or interested in, Scandinavian design is here and thanks to the manageable size of the fair it is easy to come into contact with the “right” people – CEOs, designers, and up-and-coming stars. If you want to meet the industry, this is the place to be.

Greenhouse, the international platform for up-and-coming young designers at Stockholm Furniture Fair, acts as a stepping stone for the design stars of tomorrow. The jury has selected exhibitors for 2024, with a total of 32 designers and 22 design schools from 22 different countries. The 2024 exhibitors are notable for their high level of curiosity and exploratory creativity.

Soft Lamps by Mckenzie Veal: Concealing Cords

Soft Lamps. Courtesy of MV.

Mckenzie Veal unveiled its latest collection, the “Soft Lamps,” crafted from sewn cord that not only conceals electrical wires but also forms the body of the lamps themselves. These lamps represent a seamless fusion of craftsmanship and technology, emitting a gentle, warm glow through specialized LED bulbs encased in matte white glass, which can be easily dimmed to suit individual preferences. 

Inspired by the coiled rope technique, where rope is stitched together in a spiraling pattern to create vessel-like structures, these lamps showcase the innovative use of different cord thicknesses and types, seamlessly paired with simple electronic components and assembled with the precision of a sewing machine. Some designs feature distinctive metallic stitching, serving as a functional switch: a single touch activates a soft, ambient glow, while a second touch increases the brightness for task-oriented activities.

What sets these lamps apart is their commitment to sustainability. The cordage used is sourced from apparel scraps generated during clothing production in Portugal, while the lamp components are molded from recycled plastics. Even the cord’s color is a byproduct of the original dying process intended for the apparel it was initially produced for. As a result, an impressive 90 percent of the lamp’s mass comprises materials that would have otherwise been discarded, effectively transforming each lamp into a carbon sink.

Simple Yet Compelling Design with Christoph Hauf

HUB. Courtesy of Christoph Hauf.
HUB. Courtesy of Christoph Hauf.

Established in 2019 by Christoph Hauf in Germany, Studio Christoph Hauf specializes in furniture, interior design, creative direction, and photography. Guided by a process-driven approach, the studio’s ethos revolves around the exploration of material, color, and form, with a keen focus on spatial dynamics. Drawing inspiration from architecture and visual arts, the studio delves into the interplay between objects and their surrounding space.

Debuting four new products at the Stockholm Furniture Fair, Studio Christoph Hauf continues its exploration of relational design and embraces a simple yet compelling design language. The HIRO series and the HUB TABLE revisit classic table constructions, while the SLACK hanging wardrobe makes a subtle yet impactful statement, resembling a graphical, drawing-like element within the space. The DELTA LAMP, a result of a close collaboration with Berlin-based Studio 1×1 Systems, offers users an engaging experience by providing online purchase options for lampshade files and connectors, allowing for personalized assembly alongside readily available components such as a broomstick.

New Salmon Color for INO by Cardo Studio

Milan-based Cardo Studio introduced a refreshing update to its existing INO modular coffee table by unveiling a new salmon color option. This innovative piece, originally conceived with a metal welded net structure supporting a surface made from concrete canvas, retains its distinctive design while offering a vibrant new aesthetic.

The INO table, characterized by its blend of geometric precision and soft fluidity, remains a testament to modularity, flexibility, and boundless creativity. Designed with three distinct components, it invites users to stretch, mix, and rearrange its modules with ingenuity and flair, all while retaining its essential character. With the ability to create at least six different horizontal surfaces of varying dimensions, users can personalize their INO tables to suit their domestic rituals, routines, and narratives.

Offered in three versions, each comprising the three modules, INO showcases the transformative power of its components.

INO. Courtesy of Cardi Studio.

However, the true magic lies in the user’s imagination, as they can craft their unique configurations, whether by combining all modules, experimenting with just two, or endlessly repeating a single module. An intuitive online platform assists users in visualizing their compositions, aiding in the selection of their preferred design based on individual needs and creativity.

Constructed from industrial materials, particularly those associated with construction, the INO modules feature a metal welded net framework meticulously cut, bent, and welded using TIG techniques. Meanwhile, the surface is crafted from concrete canvas, initially malleable but gaining rigidity through a hydration process, a material commonly used for irrigation canal beds. By uniting these seemingly humble materials, Cardo Studio challenges conventional notions of beauty, functionality, affordability, materiality, and design democracy, prompting reflection on the interplay between these elements.

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