Fermob invited us to join a small group of press to help them “move in” to their new home, where they unveiled their new color Beige Latte.
Fermob, the French brand synonymous with bold design and joyful living, has opened La Maison Fermob in Charnay-lès-Mâcon — not simply a showroom, but a dynamic, ever-changing house designed to embody the brand’s lifestyle vision. For design and architecture professionals, the new space offers a real-world laboratory where collections, prototypes, and atmospheres can be experienced first-hand. During our visit, we even joined in a playful housewarming scene, setting the stage for the discovery of a space that is as inspiring as it is strategic.
Beyond celebrating the brand’s 30-year history and global reputation, La Maison Fermob looks firmly to the future. It will serve as a hub for experimentation, creative encounters, and even hospitality scenarios — with potential to transform into a hotel-like setting for contract clients. Most importantly, it showcases what Fermob does best: innovation in lifestyle design and mastery of color, highlighted this season by the launch of Beige Latte, a subtle yet complex shade destined to bridge indoor and outdoor spaces.
The New Fermob Home: A Living Laboratory
La Maison Fermob is conceived as “a place in perpetual movement,” explained the team, with spaces designed to evolve according to seasons, trends, and product innovations. Every room — from garden to kitchen to terrace — expresses the brand’s art de vivre, showing architects and designers how Fermob furniture and lighting inhabit real-life settings. The concept goes far beyond static displays: it is a stage for previews, workshops, and even collaborative installations.
Importantly for professionals in the hospitality sector, the brand imagines future iterations where the house could transform into a hotel lobby, demonstrating how Fermob’s collections adapt seamlessly to contract settings. Its strategic location, close to Fermob’s manufacturing ecosystem, underlines the Maison’s role as both an inspiration hub and a practical resource for specifying projects.
Importantly for professionals in the hospitality sector, the brand imagines future iterations where the house could transform into a hotel lobby, demonstrating how Fermob’s collections adapt seamlessly to contract settings.
Its strategic location, close to Fermob’s manufacturing ecosystem, underlines the Maison’s role as both an inspiration hub and a practical resource for specifying projects.
READ our article published during Salone del Mobile 2025 when Fermob showcased the prototype of its first indoor sofa, an important feature as the brand previously announced it was entering the indoor furniture market.
“We like to say that Fermob’s DNA is simply expanding into new territories. Not only the garden but lighting, accessories, and interiors,” said Baptiste Reybier, Managing Director of Fermob.
WATCH our fun video visit of the Fermob Home on our Instagram page.
From Workshop to World Stage: Fermob’s Heritage
Fermob’s natural expansion into new sectors is built on a solid foundation, one that began in 1989 when Bernard Reybier transformed a small metalworking workshop in Thoissey into the seed of an international design brand.
“When I took over the company in 1989, after redefining the product base and modernizing our facilities, I decided to make Fermob a brand. If it seems to have been around much longer, it is because our roots run deep, intertwined with metalworking and this ancestral material,” recalls Reybier.
That decision transformed a modest enterprise into a design-driven global name.
The company’s notoriety first gained international momentum in 1992, when New York’s Bryant Park Foundation purchased 300 Bistro chairs for its now-iconic public space. Soon after, Fermob collaborated with designer Pascal Mourgue to launch the Dune chair, signaling its ambition to blend industrial know-how with design innovation. While many peers relocated production abroad in the 1990s, Fermob deliberately kept its manufacturing in France, later expanding with acquisitions of Vlaemynck and Rodet to preserve a regional ecosystem of expertise.
Today, Fermob’s colorful metal furniture graces emblematic sites across the globe — from Times Square and the Forbidden City to Harvard University, Marunouchi Street in Tokyo, and most recently, the esplanade of the Sydney Opera House and the Champs-Élysées. Beyond furniture, Reybier’s influence extends into cultural leadership as president of Le French Design by VIA, where he champions French creative industries on the world stage.
The Power of Color: Beige Latte and Beyond
Since 1996, Fermob has placed color at the heart of its identity in outdoor furniture, revolutionizing a market once dominated by white and green. Today, its palette of 25 shades is the most extensive in the sector, with each new release carefully designed to evoke emotion and spark creative associations.
With more than 20 years of internal expertise in color, Fermob guides the market instead of following it. From the early days of daring shades like fuchsia and bright green to today’s more nuanced tones, Fermob has continuously redefined outdoor furniture and expanded confidently indoors.
This season’s launch, Beige Latte, was introduced by Brand Project Manager and color expert Aude Florimond. Inspired by café au lait, clay, and stone, the shade is “full of paradoxes.”
“It looks simple, but it is extremely complex — luminous without being cold, warm without being heavy. That is why we say it has superpowers,” Flordimond said during her presentation to the group.
“It has superpowers.”
Unlike bolder past releases — such as Blue Maïa or Orange Confit — Beige Latte is deliberately soft and versatile, designed to serve as a bridge between indoor and outdoor spaces.
Florimond explained that the process begins with identifying gaps in the palette. Some years call for strong statement colors, others for softer linking shades.
“We don’t release a color alone unless it’s truly timeless. For more daring shades, it’s the mix and associations that create desire and generate client buy-in.”
Beige Latte, by contrast, stands alone: equally at home with earthy neutrals, vibrant greens, or bold accents like Black Cherry and Pesto.
For architects and designers, this means Beige Latte is not just another neutral. It is a connector, a tone that harmonizes without overpowering, and a tool for creating subtle emotional resonance in projects. As Florimond summed up:
“Color is emotion. Sometimes it creates love at first sight, sometimes rejection, but always a reaction. And that is essential.”
A Strategic Resource for Professionals
La Maison Fermob is more than a flagship; it is a working tool for design and architecture professionals. By staging furniture in lived-in spaces, it enables architects and specifiers to project, imagine, and test how Fermob fits into both private and public contexts. Its history, rooted in bold innovation, and its forward-looking vision — embodied in the evolution of its color palette — position Fermob as a partner for those designing spaces that blend indoors and outdoors, sustainability and creativity.
With Beige Latte set to make its debut on September 17, 2025, the brand continues to expand its influence. Neutral yet expressive, versatile yet unique, it is a perfect symbol of Fermob’s enduring philosophy: design with audacity, and color with emotion.
