[LIVE] Milan 2015—Sustainable Thinking and Products at Goodesign Event

Goodesigns – The Natural Circle has had five successful editions and is ready for its sixth. The event will be held at Cascina Cuccagna in Milan from April 14th to May 3rd. It has been organized to spark conversation on nature, technology and sustainable product conception with an emotion-provoking exhibition and a conference on design, the circular economy and renewable innovation. The conference will take place on April 19th.

The Natural Circle will convey how design inspires positive behavior via installations by Italian companies such as Mosaico Digitale (mosaic creation and instillation), Boffi (kitchen and bathroom design), Essent’ial (design Company whose pieces are made from recycled and FSC certified paper and cardboard) and others. Products to look out for here are Patricia Urquiola’s new Salinas kitchen for Boffi, Stefaniq Vasques’ new line of indoor and outdoor cushions in washable and waterproof cellulose for Essent’ial. A group of Dutch designers will present objects made from 3D technologies, bioluminescence and new zero-emission materials. Goodesign is dedicated to eco-friendly design and sustainable techniques and the projects selected correspond perfectly.

Salinas Kitchen. Courtesy of Boffi.

Goodesign receives 15,000 visitors every year and has 10 different participating countries: Italy, the Netherlands, Sweden, Poland, Great Britain, Ireland, Finland, France, China and Japan. Mosaico Digitale CEO Salvatore Pepe stated, “It’s a fantastic experience. People arrive from any part of the world that love design. Milano is full. There is design everywhere. Any corner there is design. In every corner there is a new suggestion, there is a new friend of design.”

There will also be a shared space with poetry performances by Giulia Berra, Sabina Belfiore Lucovich with Vagabondablu and Maura Tacchinardi, a sound installation by Roberto Pugliese and video projections by Stefano Tagliafierro. In addition, visitors will find surprise displays of furniture, lamps and objects by designers and international artists.

Activities for children and adults include: “Feel Lucky: exploring and hunting for precious good luck charms,” where children and adults will hunt for four-leaf clovers and together create a piece of collective art. Casina will offer a series of stalls with fresh and organic produce from local farmers and packaging from designers. Design, the circular economy and sustainable innovation will look at innovation, sustainability and advanced solutions for industrial design.