The all-Italian company presents an armchair and a lounge armchair that reimagine the soft, rounded shapes characterizing the collection designed by Sebastian Herkner. This is a sponsored article written by Pedrali.
From 5 to 10 September, Pedrali takes part in supersalone, the special event on the side-lines of Salone del Mobile.Milano, curated by Stefano Boeri and an international team of co-designers. Pedrali showcases its latest collections through a special, contemporary installation, designed by the Milanese firm Calvi Brambilla and entitled #Pedralitimeless (Hall 3, Stand A21): a fluid, dynamic exhibition that tells the story of the all-Italian brand through its values and its collections. Drawing inspiration from the concept of “Wunderkammer”, or Cabinet of Curiosities, #Pedralitimeless will collect timeless images, objects and products retracing the history and the values of the brand.
On this occasion, the company presents a 2021 novelty designed for the hospitality and residential sectors, where the focus is on wellbeing. The Blume collection, designed by Sebastian Herkner, has been enriched with a new version with armrests. An armchair that reimagines the soft, rounded shapes that characterise the collection in which the enveloping curvature of the armrests is skilfully shaped to ensure continuity with the characteristic flower-shaped profile in extruded aluminium.
The Blume armchair, also available in a lounge version, reproduces the soft, rounded shapes of the collection, which owes its distinctive appearance to a sophisticated flower-shaped profile in extruded aluminium that follows the curvature of the armrest and endows the seat with an unmistakable style.
The enveloping curvature of the armrests is expertly shaped to ensure continuity with the seven-petal section of the characteristic profile in extruded aluminium. The entire collection is marked by clean lines in which all the screws are concealed from view, and this version with the armrest attached to the frame is no exception.
With its enveloping softness, the Blume collection offers refined chairs designed both for relaxing living areas and for convivial restaurant and lounge settings, allowing the user’s well-being to take centre stage.
An extremely comfortable collection, in which the slender frame and the soft, generous polyurethane foam of seat and backrest are harmoniously combined. Internally, the backrest has a polypropylene core, making the product flexible and lighter.
The steel structural element, placed under the seat to strengthen the chair and to secure the legs, is removable: this way all of the product’s components can be disassembled and disposed of correctly at the end of their life cycle.