On June 27, we joined Technogym for its press conference in Paris to learn more about its partnership with Paris 2024.
With less than a month to go before the opening ceremony, the city of Paris has been undergoing a transformation to prepare for the 2024 Olympic and Paralympic Games, turning its cultural landmarks into Game venues. Technogym, a world leader in equipment and digital technologies for fitness, sport, and health, has been chosen as the official and exclusive supplier to the Games. Previously, they held the title of an official supporter during Sydney 2000, Athens 2004, Turin 2006, Beijing 2008, London 2012, Rio 2016, PyeongChang 2018, and Tokyo 2020.
For the Games in Paris, Technogym will equip 29 training centers consisting of 1,200 pieces of equipment to be made readily available for the 14,900 athletes, with the main training center in the Olympic and Paralympic Village in Saint-Denis. They will also provide a team of professional athletic trainers to support the athletes.
“At Technogym, we work every day to create the most innovative products and digital technologies to support athletes all over the world, improving their performance and reaching their goals. The partnership with the Olympic Games means a lot to us, not only because of the invaluable feedback we get from the athletes but also because the Games represent a unique platform for sharing our commitment to spreading the culture of wellness, sport, and health with the whole world,” Nerio Alessandri, President and Founder of Technogym stated during the conference.
Nerio Alessandri. Courtesy of Technogym.Technogym Olympics Gym. Courtesy of Technogym.
Technogym’s roots lie deep in its Italian culture, led by the ancient Roman saying, mens sana in corpore sano: a healthy mind in a healthy body. The brand’s conception dates back to 1983, when Alessandri built his very first piece of gym equipment in his own garage in Cesena, Italy. Fast forward to forty years later, with the company opening 100,000 wellness centers and offering its equipment to 500,000 private homes in over 100 countries while still staying true to its ability to balance business and social responsibility. Most recently, they have launched a new store in Avenue de Friedland in Paris, a hop, skip, and a jump away from the Arc de Triomphe.
One thing that truly sets the brand apart is its unique Technogym Ecosystem, which includes mobile apps, connected smart equipment, and the Technogym Checkup at their wellness centers, which uses AI to continuously track and learn about a user’s data to design a targeted training program in line with their goals. Their Checkup precisely scans body composition, analyzes strength performances from activities on machines within the Ecosystem, and other cognitive abilities that would also contribute to better rehabilitation information, lessening injuries in the long run. This ecosystem helps athletes’ workouts become fluid, ”as if they were in a pool,” describes Alessandri.
Technogym and Paris 2024’s collaborative campaign, ‘Let’s Move for Paris,’ was born out of the idea for communities to move more–both for their physical and mental well-being. Athletes training in the Technogym Centers in the Olympic Village and in the various competition venues will collect their ‘Moves’ digitally through the Technogym App, adding to a large digital counter every day. Individuals around the world will also be able to join the initiative to help increase the number of Moves, influencing their communities to move more, ultimately promoting wellness. Moving out of the digital sphere, Technogym also has plans to donate a complete Technogym Outdoor solution to a park in the city of Paris. Part of their bigger campaign entitled ‘Let’s Move for a Better World,’ Technogym’s ultimate goal is to increase the level of health in each country, especially after the COVID-19 pandemic.
Tony Estanguet, the President of Paris 2024 and a three-time Olympic champion emphasized the importance of the communal aspect of physical activity.
“Sport changes lives. That’s one of our strongest beliefs at Paris 2024. With Technogym, Official Supporter of the Games, we are committed to bringing more sport into people’s lives and ensuring that we move more as a group.”
