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Salone del Mobile 2024 Preview: Exclusive Surprises and New Collections

Salone del Mobile 2024 Preview: Exclusive Surprises and New Collections
Salone Satellite 2023. Courtesy of Salone del Mobile.Milano

Salone del Mobile 2024 epitomizes innovation and sustainability in the furnishing industry, featuring neuroscience-driven layouts, AI-powered campaigns, and brand showcases like Laskasas and Valentini.

Salone del Mobile.Milano 2024 promises a convergence of cutting-edge design, technological advancement, and a commitment to sustainability. As the leading event in the furnishing and design industry, Salone del Mobile fosters creativity and inspiration, attracting visionaries, trendsetters, and enthusiasts from around the globe.

In this year’s edition, the event transcends traditional boundaries, embracing neuroscience, artificial intelligence, and a new research hub to elevate the attendee experience and redefine the relationship between design and society. With a focus on optimizing visitor engagement and fostering inclusivity, Salone del Mobile anticipates a dynamic atmosphere enriched by interactive exhibitions, thought-provoking discussions, and immersive experiences.

In this article, we delve into the heart of Salone del Mobile 2024, exploring its evolution, the main highlights of the event, and the groundbreaking initiatives shaping the future of design. Additionally, we spotlight two brands—Laskasas and Valentini—and their contributions to the vibrant tapestry of innovation unfolding soon at Salone del Mobile. 

Salone del Mobile.Milano 2024: Advancing with Neuroscience, AI, and Sustainable Practices

The Salone del Mobile.Milano anticipates a transformative journey in 2024, with an ambitious agenda that integrates neuroscience, artificial intelligence (AI), and sustainability to elevate both the event and the city to new heights. This year, the Salone del Mobile promises a unique ecosystem unparalleled worldwide, focusing on optimizing the experience for attendees and enhancing the event’s impact on the community.

Embracing innovation, the Salone del Mobile is leveraging neuroscience and AI to refine the trade fair experience. Partnering with Lombardini22, a leading group in Italian architecture and engineering, the organizers are analyzing emotional and unconscious behaviors to design immersive and original experiences tailored to real human interactions. This human-centric approach ensures that every aspect of the event is curated to foster quality connections and engagements.

Concept of routes for Salone del Mobile by Lomardini22. Courtesy of the event.

One of the key initiatives is the collaboration with the Department and School of Design at Milan Polytechnic University to establish a permanent observatory. This observatory will analyze the impact of the Salone del Mobile/Milano Design Week ecosystem on sustainability, inclusion, circularity, growth, and skills transfer, furthering the event’s commitment to social and environmental responsibility.

President Maria Porro emphasizes the Salone’s role as a catalyst for positive change, connecting with institutions, stakeholders, and the community to promote sustainability and inclusivity. With an eye toward the future, the Salone is expanding its reach, covering all pavilions by 2024 and focusing on sectors like Bathroom and Kitchen, supported by neuroscience-driven insights.

Moreover, the Salone del Mobile is redefining its communication strategy with a cutting-edge campaign developed by Publicis Groupe. Harnessing generative AI, the campaign aims to capture the essence of the event and its evolution, highlighting the intersection of art, design, and technology. Through real-time analysis of conversations and emotions, the campaign will offer multidimensional storytelling, reflecting the dynamic nature of the Salone del Mobile.Milano.

In addition to embracing digital innovation, the Salone remains committed to sustainability, achieving ISO 20121 certification for sustainable events management. Circular practices and regeneration take center stage, with initiatives like the use of recycled materials and sustainable installations.

With a focus on education, creativity, and sustainability, the Salone del Mobile.Milano 2024 promises to be a transformative experience, driving positive change in the design industry and beyond. As visitors explore immersive installations, engage in thought-provoking discussions, and witness groundbreaking innovations, they’ll be part of a movement toward a more sustainable and inclusive future.

Laskasas Unveils Its Canvas Collection and Exclusive Surprise at Salone Del Mobile

Laskasas, revered for its opulent furniture designs, is set to make waves once again at the upcoming Salone del Mobile in Milan, slated for April 16th to 21st, 2024. With its fifth consecutive appearance at this prestigious event, Laskasas reaffirms its position as a trailblazer in the realm of luxury furnishings.

Positioned in Hall 13, Stand D05, the Laskasas exhibit promises to captivate attendees with a blend of innovation, craftsmanship, and artistic finesse. As a global epicenter for design aficionados and industry leaders, Salone del Mobile provides the perfect stage for Laskasas to unveil its latest masterpieces.

This year, Laskasas unveils “The Canvas Collection,” a testament to both artistic expression and functional elegance. Named in homage to the mesmerizing landscapes of the Douro Valley and inspired by iconic figures in cinema and culture, each piece in this collection embodies a narrative waiting to unfold. From the classic charm of the silver screen to the timeless allure of cultural icons, The Canvas Collection seamlessly merges artistry with comfort, offering an unparalleled experience for connoisseurs of design.

Accompanying this unveiling is the debut of Laskasas’ newest catalog, featuring an exterior cover crafted from cork, a material deeply rooted in Portuguese heritage. Within its pages lies the essence of Portugal, as seen through the lens of innovative design. The Douro House, a fusion of Japanese aesthetics, Biophilic design principles, and Portuguese soul, takes center stage, inviting exploration into a realm where every corner tells a story. From the melancholic strumming of the Portuguese guitar to the irresistible allure of pastel de nata, the catalog showcases Portugal’s cultural treasures in a symphony of design and heritage.

As the highlight of its showcase, Laskasas will unveil a surprise that marks a historic milestone in the company’s journey. While details remain shrouded in secrecy, anticipation mounts for an unprecedented revelation—a testament to Laskasas’ unwavering dedication to pushing boundaries and redefining excellence in the world of design.

Join Laskasas at Salone del Mobile 2024 as they embark on a journey of creativity, innovation, and inspiration. Be among the first to experience the unveiling of The Canvas Collection and the exclusive surprise by visiting Hall 13, Stand D05—an invitation to witness the evolution of luxury furniture firsthand.

VALENTINI Presents Its New Criss Cross Armchair

VALENTINI introduces the Criss Cross armchair, whose name is a statement of intent: a play of alliterations that evokes the colorful overlap of defined and contrasting hues. With its interplay of geometric lines, Criss Cross dances with light, creating a vibrant energy that beckons relaxation and amusement. It reinterprets the concept of classic luxury in a modern and colorful vein, inviting individuals to indulge in comfort with a touch of whimsy.

In this collection, Valentini seamlessly blends classic luxury with a dynamic flair, marrying traditional forms with innovative fabric designs.

The Criss Cross armchair boasts exceptional quality in both materials and finishes, consistent with the entire Valentini catalog. The jacquard fabric, crafted from exquisite yarns intricately woven on a specialized loom, pays homage to ancient artisanal traditions through a contemporary lens. Moreover, its “mischievous cut” ensures that regardless of how the fabric is manipulated, the same colorful and ironic pattern emerges.

Criss Cross is an attention-grabbing piece, capable of injecting irony into any living space and providing freedom to the environment it inhabits. Behind this creation stands Gian Paolo Venier of Studio Otto, whose style epitomizes cosmopolitan elegance fused with a profound appreciation for materials, textures, and details. Venier collaborated with the esteemed Italian fabric company, Abitex, to craft a unique and exclusive fabric for Valentini.

With its playful charm, refined design, and versatility, Criss Cross emerges as the perfect armchair to infuse style and personality into both indoor and outdoor living spaces.