The Belgium startup Mother launched their new product “HomeForest“, an automagical experience to grow fresh vegetables at home. It’s an example of how indoor farming can be designer-friendly.
HomeForest is described as a futuristic design for trees where you can harvest vegetables. Harvesting vegetables at home is fresher, healthier and cheaper than ever. The experience must be ‘automagical’. All the customer has to do is give water once per harvest and sprinkle seeds. There is no soil or growing medium and the germination phase is automatic.
More time to enjoy your plants and work with them, it’s at the forefront of the market for innovative self-cultivation systems. The startup Mother designed sustainable, future-oriented products for a more comfortable and healthier life. Homeforest consists of an open frame that recycles energy from its environment.
It reuses a home’s heat to germinate seeds and the available light to contribute to the photosynthesis of plants. In combination with a patented and reusable growing medium, this makes it possible to harvest vegetables that are many times cheaper than in the supermarket, and this without the use of pesticides.
“Because growing vegetables in the living room will suddenly become effortless andcheaper, we will also see an ecological shift. No more packaging, transport or waste for food that can be harvested next to our plate,” says Dries Bovijn, founder of Mother.
For the moment, a large share of their customer base comes from the Netherlands, the US, the UK, Australia and New Zealand.