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M&O: So Home Hotel, Rethinking Luxury Hotels

M&O: So Home Hotel, Rethinking Luxury Hotels
SO HOME HOTEL. Courtesy of GOODMOODS. © AETHION

GOODMOODS, a group of creatives who work with high-class profiles such as Chanel and Hermès, reenvisioned the concept of a luxury hotel for Maison&Objet Paris.

March 24-28, 2022—As part of Maison&Objet Paris, an enclosed, secretive, exclusive-like space sits snugly in the back left corner of hall 7 of the Parc des Expositions. By entering, visitors partake in a journey through a fresh concept of new luxury for hotels by GOODMOODS, a group of creatives who collaborate with craftsmen, artists and designers while incorporating the latest trends in its projects. The team behind the project describes it as a renewal of luxury in link with the annual theme of the Maison&Objet event.

So Home Hotel encompasses the idea of transparent luxury while excluding arrogance in order to accomplish personal fulfillment; it’s luxury for oneself instead of the altruism of yesterday. It involves noble and responsible materials, rare collections and custom-made objects, intangible works and exclusive experiences. This project blurs the boundaries of habitat and hotel, inviting the guests to participate as residents during their stay during which they transform into privileged members, nomadic workers, travelers in search of disconnection and special guests all at once.

“It’s a (very) private hotel thought of as an infinitely private landmark where ultra comfort, cutting-edge technology, the metaverse, fine craftsmanship and a thousand and one attentions draw the contours of a new, more intriguing, exclusive and respondent immersion,” as described on the GOODMOODS website.

Cabinet of curiosities. © AETHION

Visitors enter the concept hotel and are instantly submerged into the Exotic Vestibule with its many well-selected decorative pieces; they’re greeted by a bellhop who directs them toward the concierge, standing proudly behind an intimate and luxurious counter where he offers guests their Members-only Pass which acts as a room card. The lobby translates a charming hacienda into a boutique hotel that resembles a cabinet of curiosities, all while reviving the colonial style. The aged materials, the meticulously worked curves, the floral compositions by Arturo Arita, or the whitewashed walls by Mercadier cultivate an environment in which guests imagine they’re visiting an unknown tropical country. 

At the four corners of the vestibule, Moroccan zelliges by Ateliers Zelij, neoclassical floor tiles, graphic Jacquard curtains by Métaphores, a velvet carpeted walkway and a captivating digital work by Jamie Scott (Artpoint) echo through a carmine red of absolute elegance. Master builder Steaven Richard designed a gold-colored elevator meant to transport guests from various floors of the hotel.

“The repetition of motifs and the mixture of genres summon the resolutely whirling and offbeat spirit of the film The Grand Budapest Hotel.”

Have a seat by the fire on a snowy night. © AETHION

Exiting the main room, visitors continue into the Lost Lounge which resembles a confidential chalet nestled in a snowy and remote mountain where the fireplace exhibits essentialist architecture and ice lace. Through the implementation of a virtual work created by 3D designer Andrés Reisinger, the lounge becomes an entirely different universe to that of the previous room.

“In this cottage, the minimal and stripped decor borrows its essence from Japanese wabi-sabi: exposed wooden beams, aged parquet floors, and furniture made from recycled materials. The atmosphere is that of a retreat where one reconnects with the elements through carefully chosen raw materials. Here as elsewhere, guests are pampered. Every corner of the room invites residents to gather warmly around the fire and enjoy ultra-personalized services.”

A visual work created by 3D designer Andrés Reisinger can be seen to the right. © AETHION

The space references nature, wood and snow—the bark of wood by ÉLITIS used for the fireplace appears to have been carved with a gouge when the ice-printed curtains by Metaphors hide the windows. Charcoal black seats and an oak sofa invite guests to sit. The walls patinated with lime by Mercadier are sublimated by a mural work in knotted wool and rope by hand (Véronique de Soultrait). On the floor, a tufted wool rug with organic shapes (Pinton) is displayed like a canvas on the floor. In the four corners of the room, bottles sewn and knitted by hand in Japan, burnt wood accessories are displayed like mystical totems and compete for attention with little charms and holiday souvenirs.

© AETHION

In the next room, the Space Bar Car, guests are aboard a capsule launched at full speed where only a few wealthy members and aesthetes have the luxury of enjoying a drink in weightlessness. 

“We are in 2050 and spatial expansion has turned into tourist conquest under the impetus of visionary oligarchs.”

The hotel industry is heading towards new horizons in this concept in which eco-designed chubby seats, ultra-design ceramic toilets, helio therapeutic lights and neon lights reign; it mixes the feeling of a safe space like a cocoon with hyper-advanced technologies. Guests are meant to feel at home while in an exceptional setting.

Guests exit the Space Bar Car and enter an exquisite hallway with an exceptional exclusive touch. At the end of the hallway, we enter the Executive Suite which opens to its own Patio Oasis. It’s the end of the journey through the So Home Hotel, a place that entices visitors to stay and forget anything beyond their new living quarters exists.

© AETHION
© AETHION
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