Salone del Mobile organized its special supersalone event which began on September 5 and will end on September 10. Here is one of the noteworthy outdoor furniture brands that participated in kick-starting the physical design scene in Milan after a long pause.
While perusing the four pavilions of the Fiera Milano Rho center, we selected our favorite outdoor furniture brand exhibiting in the special supersalone event organized by Salone del Mobile. September 2021 marks the time in history when a physical appearance in Milan for design events opened again after a year and half of suspension. Curator Stefano Boeri set the stage of the event so that products would be displayed in a gallery-like fashion.
Here is the outdoor furniture brand that attracted our attention.
Designs by Luca Nichetto, Paola Navone and more for Ethimo
Italian brand Ethimo focuses on innovative materials that merge naturally and has even dedicated an entire line to the mountains, a first for the market. Respecting the environment and enhancing the relationship between beauty and functionality, along with its loyalty to “Made in Italy”, put Ethimo at the forefront of the furniture industry. In their constant quest for quality, the brand partners with international designers are part of the Ethimo style. Several new products recently emerged from these partnerships, presented by the company during supersalone.
Luca Nichetto designed Venexia, a lounge collection inspired by nineteenth-century urban design, with the addition of the aesthetic and functional aspects of furnishings for contemporary residential or contract use, where the aim is to improve the quality of outdoor spaces, guaranteeing a new al fresco feel-good experience. (See featured image).
Paola Navone designed a dining table, originally conceived as a lounge line, called Rafael. It is now also a dining set, with tables in different sizes and small armchairs featuring the same exotic appeal and sensation of wellbeing as the larger collection.
The new suspended armchair, also available in the swing version with a self-bearing stand, can be personalized in Rattan (Veranda mood), rope (Nautic mood ) or Etwick fiber (Mountain mood), paired with the teak frame that characterizes the entire Allaperto collection designed by Matteo Thun & Antonio Rodriguez.
Marco Lavit designed Hut is a unique nest with a wooden structure that looks skywards, protecting like a shell and becoming a privileged point of view, exclusive and private. The soft cushions on the seating welcome the body in a soothing embrace.